Abstract:With the rapid development of the national economy, people's rising living standards, the demand for the quality of life increases. Sports economy is an important part of national economy, there are more and more people will be part of consumption is used for sports health programs, the consumption demand of sports industry in China is growing. But influenced by traditional consumption ideas, sports market management is not perfect and other factors, the current public sports economy, consumption is not optimistic, there are still some problems, to this, this paper further discusses the its influence factors, and puts forward the corresponding improvement strategy, aims to provide theory support for the economic development of our country sports, promote the healthy and sustainable development of sports industry. |