大众体育经济消费的发展现状与改进策略
投稿时间:2017-01-19  修订日期:2017-01-19  点此下载全文
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作者单位地址
姜德昆 changjiangdaxue 湖北省荆州市南环路一号长江大学体育学院
陈崇高* 广东工业大学华立学院 广州增城广东工业大学华立学院
中文摘要:随着我国国民经济的快速发展,人们的生活水平逐渐提升,对生活品质的要求也随之提高。体育经济是国民经济的重要组成部分,也有越来越多的大众群体将部分消费用于体育健康项目,我国体育产业的消费需求也在不断增长。但是受传统消费思想、体育市场管理不完善等多种因素的影响,当前大众体育经济消费现状不容乐观,仍然存在一定的问题,对此,本文进一步探讨了其影响因素,并提出了相应的改进策略,旨在为我国体育经济发展提供理论支持,促进体育产业的健康可持续发展。
中文关键词:大众体育  体育经济  消费
 
The development of mass sports economic consumption and improvement strategy
Abstract:With the rapid development of the national economy, people's rising living standards, the demand for the quality of life increases. Sports economy is an important part of national economy, there are more and more people will be part of consumption is used for sports health programs, the consumption demand of sports industry in China is growing. But influenced by traditional consumption ideas, sports market management is not perfect and other factors, the current public sports economy, consumption is not optimistic, there are still some problems, to this, this paper further discusses the its influence factors, and puts forward the corresponding improvement strategy, aims to provide theory support for the economic development of our country sports, promote the healthy and sustainable development of sports industry.
keywords:Mass sports  Sports economy  Consumption
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