基于消费心理的民族传统体育经济价值探讨
投稿时间:2015-01-18  修订日期:2017-01-18  点此下载全文
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作者单位地址
王美霞 暨南大学 广州市天河区瘦狗岭路377号暨南大学华文学院
基金项目:暨南大学校区课题启动基金“华文教育专业武术学习中情境应用的研究”
中文摘要:现如今,随着我国体育的深入改革和发展,越来越注重体育传统文化的弘扬发展,体现民族传统体育的经济价值。论文主要从消费心理角度探讨了民族传统体育经济价值,认为民族传统体育不仅仅有着独特的体育文化理念,同时也是社会和平发展的根本力量。在民族传统体育经济发展中有助于中华民族优秀传统文化的传承发展。在民族传统体育经济价值现状调查中,发现当前民族传统体育发展规模较小,产出也相对较小;不仅有着单一的功能开发作用,并且商业化运作成分相对较低。民族传统体育经济价值发展更是结合民族地区旅游产业的发展,结合消费者多方面需求实现民族传统体育产品的开发和服务,进而奠定体育消费行为,激发消费者的消费动机,进一步完善民族传统体育产品的经济价值。
中文关键词:消费心理  民族传统体育  经济价值  发展对策
 
On the economic value of national traditional sports
Abstract:Nowadays, with the deepening of reform and development of China's sports, more and more attention to promote the development of traditional sports culture, embodies the national traditional sports economic value. This paper mainly from the perspective of consumer psychology of national traditional sports economic value, that national traditional sports not only has a unique sports culture concept, at the same time is society peaceful development. Fundamental forces contribute to the inheritance and development of excellent traditional culture of the Chinese nation in the economic development of ethnic traditional sports. In the investigation of national traditional sports economic value present situation, found that the current national traditional sports development in small scale, the output is relatively small, with a single function development, and commercial operation composition is relatively low. In the economic value of national traditional sports development, it is combined with the development of tourism industry in ethnic regions, with many consumers need The development and service of national traditional sports products, and then lay the sports consumption behavior, stimulate the consumer's consumer motivation, and further improve the national traditional sports products of economic value.
keywords:consumer psychology  national traditional sports  economic value  development strategy
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