| 基于微分博弈的碳标签产品推广激励合作与决策优化研究 |
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| 引用本文：姜珂1, 陈雨薇1, 姜琰2, 王碟1, 刘怡馨1.基于微分博弈的碳标签产品推广激励合作与决策优化研究[J].财经理论与实践,2024,(6):122-130 |
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| 中文摘要:基于微分博弈理论，考量单一制造商和零售商在无限时间框架内推广碳标签产品的决策过程；通过对比独立决策、成本分摊和激励合作三种博弈情形，讨论碳标签产品的质量水平、商誉表现，以及供应链成员的努力程度和利润变化。结果显示：在激励合作情形下，供应链成员通过加强协同和资源整合，可显著提升整体收益，并促使碳标签产品质量和商誉水平达到最优状态。尽管绿色研发和宣传成本的增加压缩了盈利空间，但制造商的绿色研发投入仍显著提升了产品市场竞争力和供应链盈利能力。消费者对碳标签产品质量和商誉的关注，激励供应链成员增加绿色投入，推动碳标签产品的市场推广与份额扩展。 |
| 中文关键词:碳标签产品 产品质量 商誉 激励合作 微分博弈 |
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| Incentive Cooperation and Decision Optimization for Promoting Carbon-Labeled Products Based on Differential Game Theory |
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| Abstract:Based on differential game theory, this study investigates the decision-making process of a manufacturer and retailer in promoting carbon-labeled products over an infinite time horizon. By comparing three game scenarios,including independent decision-making, cost sharing, and incentive cooperation,this study analyzes the product quality, goodwill, effort levels and profit variations of supply chain members. The results show that, under the incentive cooperation scenario, strengthened coordination and resource integration significantly enhance overall profits, optimizing both product quality and goodwill. Although increased costs associated with green R&D and marketing compress profit margins, the manufacturer’s investment in green R&D still significantly improves product market competitiveness and supply chain profitability. Furthermore, consumer focus on carbon-labeled products’ quality and goodwill incentivizes supply chain members to increase green investments, driving market promotion and expanding market share. |
| keywords:carbon-labeled products product quality goodwill incentive cooperation differential game |
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