| 市场响应、资源拼凑对新产品开发绩效的影响研究——惯例复制的双元调节作用 |
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| 引用本文：夏晓丽1,2.市场响应、资源拼凑对新产品开发绩效的影响研究——惯例复制的双元调节作用[J].财经理论与实践,2023,(1):122-129 |
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| 中文摘要:依据298家中国企业的经验数据探究市场响应对新产品开发绩效影响的作用关系，深入剖析这一影响机制的中介效应和外部因素的调节作用。实证研究结果表明：市场响应对新产品开发绩效存在显著的正向影响关系；市场响应对资源拼凑存在显著的正向影响关系；资源拼凑对新产品开发绩效存在显著的正向影响关系；资源拼凑在市场响应对新产品开发绩效的影响关系中存在中介作用；惯例复制正向调节了市场响应对新产品开发绩效的影响关系，惯例复制正向调节了资源拼凑对新产品开发绩效的影响关系。 |
| 中文关键词:市场响应 资源拼凑 惯例复制 新产品开发绩效 |
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| A Study of the Effects of Market Response and Resource Pooling on New Product Development Performance--The dual moderating effect of practice replication |
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| Abstract:Based on the empirical data of 298 Chinese firms, we investigate the relationship between market response and new product development performance, and analyze the mediating effect and the moderating effect of external factors in this influence mechanism. The results of the empirical study show that: market response has a significant positive effect on new product development performance; market response has a significant positive effect on resource pooling; resource pooling has a significant positive effect on new product development performance; resource pooling has a mediating role in the effect of market response on new product development performance; practice replication positively moderates the effect of market response on new product development performance; practice replication positively moderates the effect of market response on new product development performance; and practice replication positively moderates the effect of market response on new product development performance. The relationship between market response and new product development performance was mediated by practice replication, and the relationship between resource pooling and new product development performance was positively mediated by practice replication. |
| keywords:market response resource pooling practice replication new product development performance |
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