乡村振兴战略下“体旅农”融合发展研究
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引用本文:吴江萍,刘 萍.乡村振兴战略下“体旅农”融合发展研究[J].财经理论与实践,2022,(6):148-154
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作者单位
吴江萍,刘 萍 (湖南大学 体育学院湖南 长沙 410082) 
中文摘要:构建“以体促农、以旅兴农、体旅农融合发展”机制是实现乡村振兴的重要基础。政策支持、科技进步、人才回流、经济发展和市场需求为“体旅农”融合提供了良好发展环境。以农为基,以农村增绿、农民增收、农业增效为主要目标,进一步规范治理模式,挖掘文化内涵,培养复合型人才,繁荣产业市场,共建生态乡村,加速促进农村、农业、农民与体育旅游深度协同及内生式发展。
中文关键词:乡村振兴  “体旅农”  融合发展  生态乡村
 
Research on the Integration and Development of “Sports & Tourism Agriculture” under the Strategy of Rural Revitalization
Abstract:The construction of the mechanism of “promoting agriculture with sports, promoting agriculture with tourism, and integrating the development of sports, tourism and agriculture” is an important foundation to realize rural revitalization. Policy support, scientific and technological progress, the return of talent, economic development and market demand provide a good development environment for the integration of “sports tourism and agriculture”. With agriculture as the base, the main goal is to increase the greening of the countryside, increase the income of farmers and increase the efficiency of agriculture, further standardize the governance model, explore the cultural connotation, cultivate compound talents, prosper the industrial market, build the ecological countryside together, and accelerate the deep synergy and endogenous development of the countryside, agriculture, farmers and sports and tourism.
keywords:rural revitalization  sports, tourism, agriculture  industrial integration  eco-countryside
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