制度压力下共享经济商业模式合法性构建及差异化治理

贺  仁  龙

制度压力下共享经济商业模式合法性构建及差异化治理

引用本文：贺仁龙.制度压力下共享经济商业模式合法性构建及差异化治理[J].财经理论与实践,2021,(4):104-109

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作者	单位
贺仁龙	（复旦大学管理学院，上海 200433）

中文摘要:基于互联网的共享经济发展开启了我国平台企业的商业模式创新。通过案例研究在制度压力背景下的平台企业共享经济商业模式创新的合法性构建过程发现：共享经济的商业模式创新一方面是对现有制度环境的突破，另一方面共享经济企业又必须响应现有制度压力来实现其合法性；共享经济企业会根据不同的制度环境和情境因素不断调整商业模式的创新路径：在制度压力和商业模式创新不断耦合的过程中，不同类型的共享经济商业模式面临的具体制度压力存在差异，由此构建的合法性价值取向也不同。

中文关键词:共享经济制度压力商业模式合法性

Legitimacy Construction and Differential Governance of Sharing Economy Business Model under Institutional Pressure

Abstract:The development of the sharing economy based on the Internet has opened up the business model innovation of my country's platform companies. This article uses case studies to longitudinally analyze the legal construction process of platform enterprises' sharing economy business model innovation under the background of institutional pressure. The study found that, on the one hand, the business model innovation of the sharing economy is a breakthrough in the existing institutional environment. On the other hand, sharing economy companies must respond to the pressure of the existing system to achieve their legitimacy; sharing economy companies will respond to different institutional environments and situations. Factors continue to adjust the innovation path of business models: In the process of continuous coupling of institutional pressure and business model innovation, different types of sharing economy business models face different specific institutional pressures, and the legitimacy value orientations constructed thereby are also different. Finally, it puts forward differentiated governance and management suggestions for different types of sharing economy business model innovation.

keywords:sharing economy institutional pressure business model legitimacy

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