| 文化产业数字化转型的演化博弈研究 |
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| 引用本文：黄 蕊1,2，徐 倩1，李雪威1.文化产业数字化转型的演化博弈研究[J].财经理论与实践,2021,(2):125-133 |
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| 中文摘要:文化产业是否选择数字化转型是一个演化博弈过程。通过对文化产业收益支付矩阵进行稳定均衡点求解并进行数值仿真模拟，结果显示：直接利润、协同系数、转换成本决定了文化产业数字化转型的演化博弈相位图位置与形态。其中，更大的直接利润水平与较高的协同系数是推动文化产业数字化转型的重要因素。同时，偏低的制度与技术转换成本也有助于文化产业选择数字化转型策略。反之，文化产业则将维持既有技术，拒绝数字技术对其的嵌入。因此，为了更好地释放文化产业数字化转型的正向影响，我国需加快数字文化产业配套政策制定、提升对数字文化产业的资金投入力度、优化数字文化产品的消费体验并加强数字文化产业复合型人才培养，只有这样才能为我国盘活优秀文化资源、激发文化产业新动能，提供理论指导与实践支持。 |
| 中文关键词:文化产业 数字化转型 演化博弈 |
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| Evolutionary Game Study on Digital Transformation of Cultural Industry |
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| Abstract:Whether the cultural industry chooses digital transformation is an evolutionary game process. By solving the stable equilibrium point of the income payment matrix of the cultural industry and carrying out numerical simulation, the results show that the direct profit, the cooperation coefficient and the conversion cost determine the position and form of the evolutionary game phase diagram of the digital transformation of the cultural industry. Among them, greater direct profit level and higher synergy coefficient are important factors to promote the digital transformation of cultural industry. At the same time, the low cost of system and technology conversion is also helpful for cultural industry to choose digital transformation strategy. On the contrary, the cultural industry will maintain the existing technology and reject the embedding of digital technology. Therefore, in order to better release the positive impact of the digital transformation of cultural industry, China needs to speed up the formulation of supporting policies for digital cultural industry, to enhance the investment in digital cultural industry, to optimize the consumption experience of digital culture products and to strengthen the cultivation of complex talents in digital cultural industry. |
| keywords:cultural industry digital transformation evolutionary game |
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