基于知识图谱的社区团购媒体舆论情感倾向分析
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引用本文:胡振华,舒行钢.基于知识图谱的社区团购媒体舆论情感倾向分析[J].财经理论与实践,2021,(2):119-124
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作者单位
胡振华,舒行钢 (中南大学 商学院湖南 长沙 410083) 
中文摘要:基于知识图谱方法,依据Python爬取的数据,考量媒体舆论对社区团购的情感倾向。结果显示:不正当竞争、价格混乱、缺乏售后以及供应链条不畅等,导致媒体舆论对社区团购的情感倾向以“消极”为主。鉴此,应建立健全市场竞争机制和监管机制、完善质量导向定价机制、改进团长主理人培育机制、优化供应链共享合作模式等,以促进社区团购长效健康发展。
中文关键词:社区团购  媒体舆论  情感倾向  知识图谱
 
Analysis of Media Public Opinion Emotional Tendency on the Platform of Consumers' Community Group Purchase and the Suggestions
Abstract:Based on the Knowledge Graph network and python crawled data visualization, this paper considers the media's tendency to Consumers' Community Group Purchase. The results show that due to unfair competition, price confusion, lack of after-sales and poor supply chain, the media mainly hold "negative" view towards Consumers' Community Group Purchase. Therefore, to promote Consumer's Community Group Purchase for a long-term healthy development, the market competition and supervision mechanism should be established and optimized, the quality-oriented pricing mechanism and the leader training mechanism should be improved, the supply chain sharing and cooperation mode should be also improved.
keywords:community group purchase  media public opinion  emotional tendency  knowledge graph
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