| 产品与技术双重竞争下企业创新投资决策的实证研究 |
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| 引用本文：贺亚楠1，张信东2，郝盼盼1.产品与技术双重竞争下企业创新投资决策的实证研究[J].财经理论与实践,2019,(3):119-126 |
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| 中文摘要:基于当前市场竞争新特征与新形式，通过构建技术竞争指标，将市场竞争的视角由单一的产品层面拓展到产品、技术双重角度，探讨这两类竞争对我国企业R&D投资的影响。结果表明：产品竞争、技术竞争对企业R&D投资都有正向促进作用，且控制产品竞争后，技术竞争的作用依然显著。进一步研究发现：与一般企业相比，高科技企业中产品竞争对R&D投资的促进作用会减弱，但技术竞争对R&D投资的促进作用会加强。同时，面临融资约束的企业由于资金不足，产品竞争、技术竞争对R&D投资的促进作用均会减弱。 |
| 中文关键词:产品竞争 技术竞争 R&D投资 高科技企业 融资约束 |
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| Empirical Study on Innovation Investment Decision of Enterprise Under the Two-dimensional Competition of Product and Technology |
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| Abstract:Based on the new feature and new form of market competition at present, this paper extends the perspective of market competition from the product perspective to two-dimensional competition of product and technology by constructing the technical competition indicator, and explores the influence of the two-dimensional competition on Chinese enterprises' R&D investment. The results show that, product competition and technology competition have positive promoting effect on enterprise R&D investment, and the effect of technology competition is still significant when product competition is controlled; further, compared with non-high-tech companies, the promotion effect of product competition on R&D investment will be weakened in high-tech enterprises, while the promotion effect of technological competition on R&D investment will be strengthened. Meanwhile, due to lack of funds, the promotion effect of product competition and technology competition on R&D investment will weaken when firms facing financial constraints. |
| keywords:product competition technology competition R&D investment high-tech company financial constraints |
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