Abstract:Using the survey data of online banking users, the degree of influence on overall experience was analyzed, from the various factors about sensory, affective emotion, creative cognitive thinking, physical action, and social identity. The results show that, on the one hand, the screen beauty and easy browsing from sensory experience, the ability of producing association and stimulating curiosity from the thinking experience, and the ability of promoting mobility from action experience, have little influence on the overall experience; on the other hand the positive emotion from emotion experience, the successful operational site of action experience, and the associated interactive experience come into being much overall experience. |