企业两类公开信息对消费者购买意向的影响研究
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引用本文:刘佳刚.企业两类公开信息对消费者购买意向的影响研究[J].财经理论与实践,2011,(5):113-118
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作者单位
刘佳刚 (中南大学 商学院,湖南 长沙410083) 
中文摘要:利用情景实验法公布正负两类信息,分析企业公开信息对消费者购买意向的影响。研究发现:两类公开信息变量具有完全中介作用的效果,企业能力对产品评价的影响,高于企业社会责任对产品评价的影响,企业社会责任对企业形象的影响,要高于企业能力对企业形象的影响。
中文关键词:企业能力  企业社会责任  公开信息  购买意向
 
The Impacts on Purchase Intention From Two Types of Corporate Information Disclosure
Abstract:The impacts on consumer purchase intention from corporate information disclosure are researched by using the scenario experiments. It is found that information disclosure act as a important mediating variable. Companies capability has more impacts on the product evaluation than corporate social responsibility, while corporate social responsibility has more impacts on corporate image than corporate capability.
keywords:Corporate capability  Corporate social responsibility  Public information  Purchase intention
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