内部市场导向对服务型企业员工离职意向的影响

于坤章; 王湘果

内部市场导向对服务型企业员工离职意向的影响

引用本文：于坤章,王湘果.内部市场导向对服务型企业员工离职意向的影响[J].财经理论与实践,2010,(5):104-108

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作者	单位
于坤章	（湖南大学工商管理学院，湖南长沙410082）
王湘果

中文摘要:基于文献回顾，结合实证，探讨内部市场导向对员工离职意向的影响。研究表明，内部市场导向的两个构面：内部沟通和内部响应能够显著降低员工离职意向；同时，内部沟通和内部响应影响员工离职意向有两个途径：既有直接效应，也可以通过员工满意间接影响员工离职意向。即当企业的内部沟通良好,内部响应系统及时有效时,员工的离职意向会降低,对组织的忠诚度则会提高。

中文关键词:内部市场导向员工满意度离职意向实证研究

The Impact of Internal Market Orientation on Employee Turnover Intention in Service Enterprises

Abstract:Based on literature and the empirical study, the paper tries to explore the relationship between internal market orientation and employee turnover intention. Results show that: the internal market orientation and internal response have significant negative effects on employee turnover intention not only directly but also indirectly. They can affect staff turnover intention through affecting staff's satisfaction. So when internal communication is sufficient and internal response system work well, the staff turnover intention will decrease while employee satisfaction will increase.

keywords:Internal market orientation Employee satisfaction Turnover intention Empirical study

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